News & Awards

Earthly Expands Into Sport, Corporate & Luxury Partnerships

From pioneering community experiences to shaping large-scale cultural moments, Earthly has always been driven by innovation and impact.

We first made our mark with Portobello Vegan Night Market — voted the UK’s Best Vegan Market and sponsored by Wicked Kitchen — which quickly became a landmark London event. Building on this success, we created the Plant-Based Village at the Royal Parks Half Marathon, serving over 15,000 runners and 60,000 spectators in Hyde Park, with support from global sponsor Quorn.

Now, Earthly is evolving. Our focus has expanded into elite sporting partnerships, corporate collaborations, and luxury brand activations — delivering unforgettable experiences that merge creativity, performance, and purpose. With a proven track record and a fresh vision, Earthly is setting a new standard for how brands engage with audiences on the world stage.

Award-Winning Portobello Vegan Night Market

One of Earthly’s proudest achievements was the creation of the Portobello Vegan Night Market, which quickly became a cultural landmark in West London. Just one year after the tragic Grenfell disaster, the market was founded with a clear purpose — to support the community, provide a space for connection, and champion small businesses across London & the UK.

In 2019, Portobello was recognised at VegFest, where it was crowned the UK’s Best Vegan Market, beating over 40 competitors from Liverpool, Glasgow, Brighton, Brixton, Surrey, and beyond. The event evolved into a true West London institution, drawing thousands of visitors and hosting performances from acclaimed artists such as Logic, 2Badda, Rebel Clash, and Mighty Moe. It even attracted celebrity guests including footballers, TV stars and even international artist Green Tea Peng, and UFC fighter Michael ‘Venom’ Page (MVP).

More than just an event, the market became a hub of culture, commerce, and community — supporting thousands of independent businesses nationwide.

In 2024, Earthly successfully sold the market to a West London–based events agency, ensuring its continued legacy while allowing us to move forward with our new direction in sport, corporate, and luxury partnerships.

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